Franchise | Masala Kitchen

OWN A MASALA KITCHEN FRANCHISE

Bring authentic Indian street food to your city with a proven, profitable fast-casual model.

Why Partner With Masala Kitchen?

Masala Kitchen is one of America’s original fast-casual Indian street food brands, known for fresh ingredients, bold flavors, and a simple operational model. With over a decade of success, we’ve mastered the balance of authenticity, quality, and speed.

Key Advantages

Proven fast-casual operating system
Strong brand recognition
High demand for global & Indian cuisine
Streamlined menu built for efficiency and quality
Fresh, scratch-made food prepared daily
Multi-unit ownership opportunities

Brand Promise:

Real ingredients. Real flavors. Real street food.

ABOUT THE BRAND

OUR STORY

Masala Kitchen began with a vision to bring true Indian street food to the United States. After traveling to the U.S. in the 1990s and noticing the lack of authentic options, our founder Vaishal Soni teamed up with Executive Chef Arjun Thakur to turn this passion into a business. In May 2013, Masala Kitchen opened its first location in downtown Philadelphia — and quickly became known for fast, flavorful, and fresh Indian street food made right in front of guests.

WHAT MAKES US DIFFERENT

Authentic Food. Premium Ingredients. Fresh Every Day.

Our Commitments:

Hormone-free meats
No preservatives or artificial colors
Prepared chutneys, sauces & marinades
Overnight-marinated chicken & paneer
Vegetarian, vegan & plant-based menu options
Traditional Indian drinks including Mango Lassi, Chaas & Kala Khatta

This quality-first approach is what keeps customers coming back.

FRANCHISEE BENEFITS

Franchise Support That Sets You Up for Success

Included Support:

Complete training for owners & staff
Detailed operational manuals
Pre-opening support (site selection, design, build-out)
Vendor & supply chain setup
Marketing & brand campaigns
Grand opening assistance
Ongoing field support & coaching

Financial Advantages:

Proven business model = Reduce risks
Lower startup cost than most fast-casual brands
Easier financing due to strong brand record
Buying power through bulk purchasing
Faster ROI timeline compared to independent startups

INVESTMENT INFORMATION

Estimated Initial Investment:- $281,500– $494,000

Franchise Fee:- $30,000

Royalty:- 6% of gross sales

Marketing Fund:- 2% national

Store Size:- 1000–2000 sq. ft. fast-casual footprint

Disclaimer:- Financial performance varies by location. Detailed financials provided in the Franchise Disclosure Document (FDD).

TRAINING & SUPPORT

We Support You Every Step of the Way

Pre-Opening Support:

Location selection
Lease review assistance
Store layout & brand design
Construction guidelines
Pre-launch marketing
Full team training

Post-Opening Support:

Operational coaching
Business development
Marketing campaigns
Brand standards & quality control
Expansion

Your success is our Success!

IDEAL FRANCHISEE

Who We’re Looking For

We partner with individuals who are:
Passionate about hospitality & guest service
Strong in leadership, teamwork, or management
Financially capable
Committed to following proven systems
Interested in multi-unit growth opportunities

Restaurant experience is not required — we train you fully.

FRANCHISE PROCESS

How to Get Started

1. Submit Franchise Inquiry
2. Introductory Call
3. Review of Financial Qualifications
4. Receive Franchise Disclosure Document (FDD)
5. Attend Discovery Day
6. Sign Franchise Agreement
7. Site Selection & Build-Out
8. Training
9. Grand Opening!

FRANCHISE NOW